Business development skills are a critical weakness in our profession today – yet few firms have programs in place to help their high potentials and future partners develop their skills in this area. That’s why we’ve created a business development academy specifically for accountants.

When you join your peers in this unique journey to build your business development acumen, you’ll emerge with positive business development habits that will help you bring in more business for years to come.

Ideal Attendees Include:

• Accountants with five or more years of experience
• Consultants and those in advisory practices
• High-potential YP’s and future partners
• Those at levels equal to experienced supervisors, managers, senior managers and partner
• Those with the desire to contribute to business development at a higher level

Your Speaker & Facilitator: 

Art Kuesel, President, Kuesel Consulting, Inc.

2019 Topics/Sessions:

Pre-work: Building your Personal BD Plan

• Develop a comprehensive personal BD plan complete with goals in four areas: client development, referral sources, personal brand and pipeline management

Module 1: Becoming a Trusted Advisor and Build Strong Client Relationships

• Deliver what your clients truly want in their experience with you, leverage the asset you’ve built and drive more opportunities.

Module 2: [WEBINAR] Self-Leadership in Business Development

• Learn from leadership expert, Jon Lokhorst, CPA what ingredients of leadership most affect business development.

Module 3: Consultative Thinking, Cross-Selling, and Panel Discussion

• Leverage your relationships to bring additional value (and services) to your existing clients.  Learn from experts how they have been most effective in creating value through cross-selling.

Module 4: Networking, Elevator Speeches and LinkedIN

• Become better at networking, better leverage LinkedIN and seed your Subject Matter Expertise & Personal Brand.

Module 5: [WEBINAR] Develop a Personal Brand around Subject Matter Expertise (SME)

• Learn the five steps to developing a strong personal brand around an acute subject matter.

Module 6: Referral Source Development (Personal and Professional)

• The who, what, where, when and why of how to build a powerful referral network.

Module 7: Business Developer Panel

• Hear from partners who have successfully integrated business development into their daily activities.

Module 8: Mastering the Sales Process

• Learn how to effectively uncover needs, wants, pains and fears and present meaningful value propositions.

The 2019 Chicago BD Academy will be offered at Mission Hills Country Club in Northbrook, IL 60062

• June 19 @ 8:30 to 11:30am
• July 9 [WEBINAR @ Noon CT]
• July 19 @ 8:30 to 11:30am
• August 22 @ 8:30 to 11:30am
• September 27 [WEBINAR @ 9:00am CT]
• October 18 @ 8:30 to 11:30am
• November 21 @ 8:30 to 10:30am
• December 17 @ 8:30 to 11:30am

Fee: $1,695 per person, payable in advance.  ~23.6 CPE.

REGISTRATION DEADLINE IS JUNE 14, 2019

To Register: BD Academy Registration Form 2019

 Questions: Contact Art Kuesel at 312.208.8774 or art@kueselconsulting.com