JV Business Development Academy

JV Business Development (JVBD) Academy

The JVBD Academy offers high-performing, early career (2-7 years of experience) public accounting professionals insights into client and business development that can help grow their practices and careers.

The JVBD Academy Experience

Thirteen on-demand modules each include an instructional video, quiz, and hands-on assignment. These components come together to provide valuable insights and strengthen skills. 

JVBD Academy participants also benefit from direct guidance provided by an internal coach/facilitator within their organizations or an external coach/facilitator provided by Kuesel Consulting. All internal coach/facilitators receive access to our Facilitation Kit to ensure maximum results and experience consistency. 

Upon successful program completion, each jvBD Academy participant will have completed a personal business development plan to guide ongoing efforts. Participants also emerge with a comprehensive understanding of client development, business development, and how deliberate execution can accelerate success.

JVBD Modules:

  1. Program Introduction and Building your first-ever BD Plan.
  2. Connecting and Communicating with Clients: Building Relationships.
  3. The Trusted Advisor Concept & Client Pains
  4. Clues & Triggers for Cross-Selling/Serving
  5. Client Retention, Client Referrals and the Client COI
  6. Advisory Services & The Future of the Profession
  7. Networking 101 and Elevator Speeches
  8. Nurturing a Referral Source Network (Personal and Professional)
  9. Developing a Strong Personal Brand and SME
  10. Business Development During Busy Season
  11. Behind the Scenes in the Sales Process
  12. Developing Positive BD Habits
  13. Featured Presentation: “Self-Leadership in Business Development” with Jon Lokhorst, CPA

Choose the Best JVBD Academy Program For You (or for your associates)

JVBD FoundationsJVBD Plus
Cost per participant per year$895$1495
Coach / FacilitationInternal – provided by the participant’s firmExternal – provided by 
Kuesel Consulting
Program Materials• Course videos
• Webinars
• Slide decks
• Worksheets
• Tools
• Quizzes
• Facilitator kit to support internal mentor
• Course videos
• Webinars
• Slide decks
• Worksheets
• Tools
• Quizzes
• Content individualized for your firm
Peer GroupPrivate/Limited to your firmPrivate/Limited to your firm
Minimum number of participants per firm110

Sales Coaching, Marketing Training, Growth Plans for Professional Services Firms