Art blogs regularly and is regularly featured in industry publications. If you like being inspired to perform better in a marketing and sales capacity you will love his insightful and practical suggestions and tips. Who knows, you may also get a good recipe out of it.
Worried. Concerned. Fearful. These are the feelings your clients may have right now. Notice how they are not accounting problems? They are emotions. For anyone who has attended my trusted advisor training, you know that a unique aspect of the trusted advisor relationship is that while they must believe you are competent, they must also … Continue reading Client Development in a crisis: Be There for your clients…NOW
This year’s top products were selected for their contact with innovation, whether it’s in actual technology — injecting artificial intelligence, say, or harnessing blockchain for emerging uses — or in areas of accounting that have in the past been sidelined. This year’s roster of products represents innovation from all directions. Learn more about the jvBD … Continue reading jvBD Academy named Top New Product of 2020 by Accounting Today
Art is thrilled and honored to be named to Accounting Today’s 2018 Top 100 Most Influential People in Accounting with so many esteemed leaders in the accounting profession! Click here to view a PDF version of the list: The Top 100 Most Influential People in Accounting _ Accounting Today
What’s more important to your firm – someone who can do the work or someone who can sell the work? It’s a chicken-egg conundrum to be sure. In the opinion of many marketers, neither could exist without the other in today’s competitive accounting marketplace. But, if that’s the case, why are our recruiting and retention … Continue reading Recruitment and Retention of Business Developers
Sign-up for an upcoming Facilitator Orientation to maximize your candidate’s experience and participation. 11/15/18 at 4pm ET/3pm CT/2pm MT/1pm PT 12/14/18 at 2pm ET/1pm CT/Noon MT/11am PT 1/16/19 2pm ET/1pm CT/Noon MT/11am PT 2/13/19 2pm ET/1pm CT/Noon MT/11am PT Please have your facilitator kit handy for reference during the webinar. Questions: Contact Art art@kueselconsulting.com Learn more … Continue reading Facilitator Orientation
When I started Kuesel Consulting almost five years ago, it was just me. I did everything from paying the bills to keeping track of my expenses to invoicing, sending out my own newsletter and managing my own technology. Of course, I also was the sole service provider to my clients, and the only salesperson for … Continue reading Lessons Learned about Leverage
Yesterday, a great friend, Nicole, earned one of the highest honors in the accounting marketing world – marketer of the year. This is essentially an award given only to 1 out of 800 accounting marketers nationwide once a year. It’s a huge honor and she is as deserving, if not more, than every previous award winner I’ve ever … Continue reading My Friend Nicole and Mutual Trusted Advisors
I can’t think of a better day to create a short list of clients you’ll fire than the day after a major tax deadline. On this day, the pain and frustration of dealing with “D” clients is fresh and it presents the perfect opportunity to “right size” your practice. Still, too few of us are … Continue reading Today’s a Great Day to Fire “D” Clients
This time of year it’s hard to be proactive with your clients. With deadlines looming, you are pushed into “critical needs” mode. However, because you are interacting with so many clients and pouring over details of their financial and business situation, the opportunities for being proactive are virtually endless. Faced with a bounty of opportunities … Continue reading Who’s on Your A.B.S. (After Busy Season) Call List?
Ah, Valentine’s Day. It’s a day to show your love and affection for someone special in your life. But are your clients part of the celebration? Most of you probably say no, but I argue they should be. Now, I’m not suggesting you run over to Walgreen’s and get some Charlie Brown valentine cards, rather, … Continue reading Are you showing your clients the love they deserve?
