Business Development Academy

Business development skills are a critical weakness in our profession today – yet few firms have programs in place to help their high potentials and future partners develop their skills in this area. That’s why we’ve created a business development academy specifically for accountants.

When you join your peers in this unique journey to build your business development acumen, you’ll emerge with positive business development habits that will help you bring in more business for years to come.

Appropriate Attendees Include:

  • Accountants with five or more years of experience
  • Consultants and those in advisory practices
  • High-potential YP’s and future partners
  • Those at levels equal to supervisors, managers, senior managers and partner
  • Those with the desire to contribute to business development at a higher level


Building your Personal Marketing Plan

  • Develop a comprehensive personal marketing plan complete with goals in four areas: client development, referral sources, personal brand and pipeline management

Networking More Effectively

  • Become a better networker and drive more results from your networking efforts

Becoming a Trusted Advisor and Client Development Mastery

  • Deliver what clients truly want, leverage the powerful asset you’ve built, and drive more opportunities

Referral Source Development

  • The who, what, where, when and how of building a powerful referral source network

Personal Brand Building

  • How to create a powerful personal brand that drives clients to your doorstep

Excelling at the Sales Process

  • Learn how to effectively uncover needs, wants, pains, and fears and win more business for the firm

Partner Panel and Prospecting

  • Hear from partners who have successfully integrated business development into their daily activities and how to identify your target market and make meaningful outreach to prospective clients

Choose from four locations for the 2018 program:

Chicago North (Riverwoods, IL)

  • July 18, 2018
  • August 22, 2018
  • September 21, 2018
  • October 31, 2018
  • November 28, 2018
  • December 20, 2018

Chicago Loop (in partnership with the ICPAS)

  • September 20, 2018
  • November 1, 2018
  • November 15, 2018
  • December 4, 2018
  • December 10, 2018

Minneapolis (Bloomington), MN (in partnership with the MNCPA)

  • July 25, 2018
  • August 28, 2018
  • September 24, 2018
  • October 30, 2018
  • November 30, 2018
  • December 18, 2018

Lafayette, LA (in partnership with LCPA)

  • October 17, 2018
  • November 7, 2018
  • December 6, 2018
  • December 19, 2018
  • January 23, 2019

Fee:  Varies by location, payable in advance.  CPE Eligible to the extent allowed by your state society of CPAs.  Class size will be limited to 40 to maximize interactivity.

To Register:

 Questions: Contact Art Kuesel at 312.208.8774 or


Sales Coaching, Marketing Training, Growth Plans for Professional Services Firms

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